Hi there, I’m Sylvie!

I go by Sylvie for short, and Sylvana for long. I specialize in bringing brands from 0 to 1 by designing thoughtful, comprehensive brand strategies and creating scalable, organized design systems from the ground up.

As the lead digital product designer at goop, I’ve led the company through a redesign of key product pages, bringing best-in-class UX to elevate the website to that of a premium, luxury brand. As a freelance brand and product designer, I’ve worked with numerous founders to get their idea to market and uniquely position their brand.

In my spare time, you can find me cooking in the kitchen (I was briefly a contestant on Masterchef Season 11), building furniture, or traveling the world.