Overview.
Duration: August 2018 - May 2019
Tools + skills: Figma, UX/UI design, prototyping, user testing
About the organization: Climate Cents is an environmental crowdfunding non-profit organization that informs users of how they can get involved in helping protect, heal, and sustain our planet. Users can support local environmental volunteer projects or non-profits by donating to various vetted campaigns.
The problem.
Most millennial and Gen Z users want to support environmental causes and campaigns, but don’t know where to start. This is called donor fatigue. When users are overwhelmed by different donation requests, the barrier to entry becomes quite large. Additionally, Climate Cents’ mission was unclear and had various usability issues, as most campaigns were expired or with broken links.
I was in charge of redesigning the experience to gamify the donation process, create a social platform for donations, and a cohesive visual design across the various different platforms. When beginning the design process, the central question we wanted to focus on was:
How might we empower communities to take action in fighting against climate change?
My role.
As the lead designer, I worked with the stakeholders, developers, and product managers to:
- Create a mobile app donation platform, campaign organizer web dashboard, and Climate Cents administrator dashboard that was visually cohesive and intuitive
- Design for all screen sizes and states (logged in, logged out) and steps of the donation cycle (from beginning to completion)
- Work with developers to QA screens, assets, and pages
The solution.
- Mobile app — The mobile app would serve as a way to reduce the barrier to entry for younger donors. Users could follow enviornmental campaigns, donate to them, follow friends and see who they donated to, create donation teams, and stay up to date with campaign updates.
- Campaign organizer dashboard — The campaign organizer dashboard would allow donation campaign organizers to send text, image, or video updates, track donations over time, submit new campaigns for approval, or delete old campaigns.
- Climate Cents administrator dashboard — The administrator dashboard would function solely for the Climate Cents team as a way to approve or deny requests for new campaigns from campaign organizers, view campaign statistics, and view campaign updates that have been sent to users.
The impact.
In May, all of my team’s work was packaged and sent to the Climate Cents team to be put on the App Store. This project was one of the few Code the Change projects that was actually fully completed by the May deadline. All assets, designs, and the code stack were delivered to the stakeholders to use.